CURATED, boutique MANAGEMENT FOR motherhood INFLUENCERS

○ PRIORITIZED TALENT MANAGEMENT
○ UNIQUE SOCIAL STRATEGY
○ YOUR BIGGEST ADVOCATE

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our approach

FOUNDED BY A MOM, FOR MOMS

our strategic and tailored management has paved the way to securing 6-figure+ brand deals and providing top-tier management to all our creators. our priority is you. we're more than just your talent managers - we’re your biggest advocate, your sounding board, and your partner in this journey. we’re here to support & grow with you, tailor partnerships that truly align with your goals, and celebrate every win along the way (big or small).

and because we understand the juggle of being a busy working mom, we prioritize work-life balance. no working weekends, no nonstop hustle - we curate our management and partnerships to fit seamlessly into your life while prioritizing what matters most.

Our MANAGEMENT

our management doesn’t stop in your inbox.

01

A TO Z TALENT MANAGEMENT

02

CURATED SOCIAL STRATEGY

03

DAILY COMMUNICATION

04

6:1 TALENT TO MANAGER RATIO

client love notes

  • "It Girl has simply changed my life in the content creation world. I went from being a full time corporate working mom to making 5x my salary on social media because of the Agency and Brand Partnerships. Truly, It girl and Kylie have been a blessing to myself and my family."

  • "Signing with IGA has been the best decision I’ve made as a content creator!"

  • I've been with It Girl for less than a year and in ONE month I made the same amount I made TOTAL LAST YEAR with my old agency. Their negotiation + pitching skills are next level. I am so happy with them, I've told all my content girlies and three of them are now signed with It Girl too!! 10/10 would recommend!!

    - brielle carmichael, @brielle.cherie

  • "I have loved working with It Girl!!! I feel like the manager to client ratio is perfect, I feel like I’m the only influencer being managed by my manager. They’re on their A game- they’re credible, but not too big to where I feel invisible. I love It Girl!!"

Meet the TEAM

founded in 2018, it girl agency was built with a focus on supporting creators in the motherhood niche. what began as a solo vision has since grown into a powerhouse team of talent managers, strategists, and creatives. today, we combine deep industry knowledge, trusted brand relationships, and a collaborative approach to help every creator scale their creator journey while maintaining balance in life.

as it girl agency evolved, the agency has become a household name in the motherhood + lifestyle niche. we work with influencers such as @candi.ortega1, @heyhannahlee, @marissamaejackson, @emilyvondy, and more.

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Current & Previous PARTNERSHIPS