1.9 | tips & trends
CURRENT TRENDS TO WATCH:
relatable real-life content: behind-the-scenes posts are outperforming polished content. think messy kitchens, playroom chaos & realistic mom-life moments.
short-form video domination: bite-sized reels continue to drive top engagement. popular content includes parenting hacks, quick beauty tutorials & “before-and-after” transformations.
cozy minimalism: home decor trends are leaning into warm neutrals, cozy textures & simplified spaces that are functional.
glow-up season: january marks the “new year, new you” craze. beauty content is highlighting hydration & medspa treatments like prp, lasers & microneedling.
INDUSTRY UPDATES:
Instagram Algorithm Changes
instagram is favoring saves & shares as key engagement metrics.
content like carousel tips, product roundups & easy recipes are being promoted to a wider audience.
reels with strong hooks or trending audio are shown more frequently
carousel posts get “second chances” by reappearing in feeds.
TikTok Trends on the Rise
voiceover storytelling and “mini-vlogs” are capturing attention. they feel personal & encourage viewers to engage longer.
tiktok’s algorithm prioritizes watch time, so keeping viewers engaged in the first three seconds is critical.
Pinterest Growth
pinterest is resurging, especially for parenting hacks, home inspiration & beauty tutorials.
pins with detailed text overlays are ranking higher.
influencers can repurpose their Instagram content for pinterest to maximize reach.
Collaborative Content
co-created campaigns between influencers have gained traction. they allow for audience cross-pollination & increased visibility.
ANALYTIC UPDATES
instagram reel boosters
optimal length: Reels between 7-15 seconds see the most reach.
trending sound usage: Reels featuring trending audio are 2x more likely to hit the Explore page.
optimal posting: 3PM according to Buffer
tiktok latest algorithm shifts
watch time priority: Videos with an average watch time of over 75% are heavily boosted.
content variety: Accounts using diverse video types (voiceovers, text overlays, trends) tend to see faster growth.
pinterest algorithm tips
text overlays: Use bold, easy-to-read fonts.
SEO optimized captions: Add keywords to descriptions for higher search rankings.